Google Ads for PMU & Beauty

Google Ads for Permanent Makeup Artists

Google Ads is one of the fastest ways for permanent makeup artists, med spas, and beauty businesses to get in front of people already searching for your services. Unlike Facebook or Instagram ads, Google Ads targets high-intent clients—those actively searching for "powder brows near me" or "best permanent makeup artist [city]."

Get Started

Why Google Ads Work for PMU & Beauty Businesses

When someone searches for brows, lip blush, eyeliner tattoo, or beauty services in your city, Google Ads puts your business at the top of the page—above organic listings.

High-Intent Traffic

Reach people actively searching for 'permanent makeup near me' or 'microblading [your city].'

Local Targeting

Show up for searchers within your service area with precise location targeting.

Pay-Per-Click (PPC)

You only pay when someone clicks on your ad—no wasted budget on impressions.

Fast Visibility

Get listed on Page 1 of Google immediately, instead of waiting months for SEO.

Trackable ROI

See exactly which keywords and ads drive bookings with detailed analytics.

Competitive Advantage

Appear above competitors in local searches and capture their potential clients.

Our Google Ads Process

We've refined a process designed specifically for permanent makeup and beauty businesses

01
Keyword Research
Identify high-intent keywords like 'powder brows near me,' 'permanent makeup artist [city],' and 'lip blush appointment.'
02
Ad Copywriting
Write compelling, click-worthy Google Ads that emphasize benefits (natural results, safe procedure, free consultations).
03
Landing Page Optimization
Ensure ad clicks go to a dedicated page with before/after photos, testimonials, and an easy 'Book Consult' button.
04
Campaign Setup & Targeting
Build search campaigns with location targeting, negative keywords, and ad extensions (like call buttons and reviews).
05
Ongoing Optimization
Monitor keywords, adjust bids, and refine ad copy to lower cost per booking and maximize ROI.

Google Ads for PMU Artists: What to Expect

Immediate Visibility

Your ad shows up as soon as clients search for PMU in your city.

High Conversion Rates

Clients clicking Google Ads are already looking to book.

Competitive Advantage

Appear above competitors in local searches.

Flexible Budgets

Start small (as little as $15–$25/day) and scale as bookings increase.

Data-Driven Growth

Track exactly how many consultations came from your Google Ads.

Campaign Performance Metrics

Average ROAS5.2x
Cost Per Lead$8.50
Conversion Rate12.3%
Avg Client Value$950

FAQs About Google Ads for PMU & Beauty

How is Google Ads different from Facebook/Instagram Ads?

Google Ads targets search intent ('permanent makeup near me'), while Facebook & Instagram Ads create demand by showing people ads while they scroll. Both work best together.

How much should I spend on Google Ads?

Many PMU businesses see results starting at $500–$1,000/month. Spend more once you see consistent ROI.

Do I need a separate landing page for Google Ads?

Yes—sending people to your homepage wastes clicks. A tailored landing page converts far better.

Can Google Ads help with brand awareness?

Yes, but the real power is in booking high-intent searchers ready to commit.

Why Choose Esthetic Edge for Google Ads

Specialized in permanent makeup & beauty industries
Experience managing high-intent PPC campaigns that book real clients
End-to-end service: keywords, ads, landing pages, tracking
Transparent reporting and ROI focus

Get Started with Google Ads for Your PMU Business

If your PMU business isn't showing up when clients search Google, you're leaving money on the table. Ready to capture those high-intent leads?

Contact Us Today